Mary Kay is not new on the market. The company has been around for 45 years. Mary Kay, in fact, is now dead and her company lives on carrying her name into the future. I sat thru a three hour Mary Kay presentation for this assignment where the consultants tried to persuade me to become a new consultant for the company. The argument for me to join this company was, by becoming a Mary Kay consultant I can make lots of money with little effort, while using their premier products.
“Why would I want to become a consultant?” was my question when all of this started? I was given many reasons but these were the top ones.
1. Mary Kay is the greatest company to work for because: they donate much to charities (they are so compassionate).
2. You can do it on your own time and your own schedule.
3. It’s very team building, lots of friends to be had and made in this business.
4. Working with women is so much fun…who wouldn’t want to work with women!
5. Life is so good if you sell Mary Kay because you are free to make your own decisions and not have them made for you.
6. You will make money,
7. You will gain self-confidence,
8. You can earn a car (remember pink Cadillac’s?)
9. You can earn advancement and be your own boss.
What do I need to do to sell the product, was my next question. “Oh, the product will sell itself” was my answer. “Everyone who tries Mary Kay products adore them so all you have to do is have your clients try them and your clients don’t have to be your family and friends”. I wasn’t told till much later I would have to buy a $100 starter kit so I can have samples for others try then if I want to be really successful I have to open my own “store” and carry about $4000 work of products so my clients won’t have the wait time when they want product.
After our little pep talk on selling the product we were each given the opportunity try the some. I like Mary Kay products, but the bottom line is, I don’t need the extra money right now, I don’t have the time. Selling Mary Kay might be enticing to others, but not to me.
Saturday, January 31, 2009
Friday, January 23, 2009
http://www.youtube.com/watch?v=6mOEU87SBTU
TV Commercial English Assignment
*I have to have a disclaimer before I do this assignment. I really don’t watch much TV, and what little I do, I watch from the DVR for the very reason that I don’t have to watch commercials. Because of this I tried to think of a memorable commercial I remember thru the years (you didn’t say it had to be a recent commercial) and this is what I came up with.
Coca-Cola: I’d like to teach the world to sing…
Quick description of the commercial (click on the above youtube link to watch) A close-up of one girl singing the song “I’d like to teach the world to sing” which was made big by The Hillside Singers in 1971. The song was written for Coca-Cola but later became a top 20 hit that year (Wikipedia). As the song progresses the camera pans out showing many people on the top of a hill and many singers of different ethnicity adding their voice and beautiful harmony to the song. They are all holding a bottle of coca-cola.
1. The argument being made: If you drink coca-cola it will unify you with the rest of the world.
2. What are the consequences of drinking a coke which is the real thing, on people from all over the world?
3. People who drink coke get the real thing which means the real refreshment buster. People from all over the world drink Coke. If you drink coke you will have your thirst satisfied and it will give you a connection or something in common to people all over the world because they are drinking coke also.
4. The target audience here is a young adult generation (18-30). There are no older people in this commercial. I guess if you get the younger generation hooked on coke they will keep up the habit when they get older!!!
5. The goal is to get people to drink Coca-Cola so the company can get rich and the stockholders can get richer!
6. Ethos/Pathos/Logos. The ad has more an emotional tone to it rather than looking for credibility or logic. It came up with a catchy tune and that tune spread like wildfire.
7. Was it effective? This has gone down in history as one of the most popular commercials of all time. Even for me, this is still one of my favorites.
TV Commercial English Assignment
*I have to have a disclaimer before I do this assignment. I really don’t watch much TV, and what little I do, I watch from the DVR for the very reason that I don’t have to watch commercials. Because of this I tried to think of a memorable commercial I remember thru the years (you didn’t say it had to be a recent commercial) and this is what I came up with.
Coca-Cola: I’d like to teach the world to sing…
Quick description of the commercial (click on the above youtube link to watch) A close-up of one girl singing the song “I’d like to teach the world to sing” which was made big by The Hillside Singers in 1971. The song was written for Coca-Cola but later became a top 20 hit that year (Wikipedia). As the song progresses the camera pans out showing many people on the top of a hill and many singers of different ethnicity adding their voice and beautiful harmony to the song. They are all holding a bottle of coca-cola.
1. The argument being made: If you drink coca-cola it will unify you with the rest of the world.
2. What are the consequences of drinking a coke which is the real thing, on people from all over the world?
3. People who drink coke get the real thing which means the real refreshment buster. People from all over the world drink Coke. If you drink coke you will have your thirst satisfied and it will give you a connection or something in common to people all over the world because they are drinking coke also.
4. The target audience here is a young adult generation (18-30). There are no older people in this commercial. I guess if you get the younger generation hooked on coke they will keep up the habit when they get older!!!
5. The goal is to get people to drink Coca-Cola so the company can get rich and the stockholders can get richer!
6. Ethos/Pathos/Logos. The ad has more an emotional tone to it rather than looking for credibility or logic. It came up with a catchy tune and that tune spread like wildfire.
7. Was it effective? This has gone down in history as one of the most popular commercials of all time. Even for me, this is still one of my favorites.
Saturday, January 17, 2009
For this assignment I tried to attach a picture, it came as a tri-fold in one of my health magazines somewhere around the year 2000; I’ve had it on my wall next to my treadmill ever since. The ad depicts a model who is in very nice shape, thin, but not waify standing next to what appears to be railroad tracks. She is out in the country and she is wearing very short cut-off denim shorts as well as a cropped camisole type top. Her hair is a little tousled giving the ad a more “see I’m like you” type feel. The ad has a little “Levi’s” tag in the corner…nothing else. To me this ad says “if you wear our clothes, you can look like this you can be cool and comfortable as well as we have a sexy seductive side.” Since this ad came from a women’s magazine the target audience would be women, mostly in their 20’s and 30’s, but with it hanging in my house it hasn’t escaped the eyes and comments of the boys that live there or come thru my house so there is definitely an appeal there.
Because this ad is sponsored by Levi’s the goal would be to get people to buy their products. What this ad says to me, is that it is promising me that if I buy Levi jeans, then there is something about me that will be sexy and seductive and I can look this great too. The fact that this ad is also shot out away from everything with only railroad tracks and what appears to be orchards in the background also says that if I wear Levi’s I can let my hair down, hang loose and be comfortable. The advertisers achieve this goal by choosing a model who is pretty, but not over the top beautiful; she is someone who could be a “girl-next-door” type so we can identify with her and then picking a background that portrays being away from it all.
Obviously this ad worked for me because I kept it around for 8 years. Maybe it didn’t quite do what the advertisers had expected because I use it more as motivation more than anything else, but then again…maybe it did what it was supposed to because even at my age I would love to look that good in a pair of jeans!!!
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