Film Trailer

Knowing – Starring Nicholas Cage
http://www.imdb.com/video/imdb/vi2330985241/


1. Argument – What are the consequences of finding a piece of paper with a million numbers on it in a capsule that has supposedly be sealed for 50 years on the society around them?

2. Audience – Anyone who likes action/adventure.

3. Goal – The goal of the trailer is to get you to come see the movie. They do this by creating an sense of action and adventure as well as suspense. The trailer shows fear and misgiving in the voices of the people talking throughout the trailer yet the scenes show action letting you know that the movie has a little bit of everything.

4. Ethos/Pathos/Logos –

a. Ethos – Is it credible? Although I struggle a bit with Nicholas Cage, he is a very well known actor and having his name attached to it draws in the viewer at least to take a look. If the trailer makers can get the audience to at least look, the merits of the trailer should get them to want to see the movie. I like the usage of the child in the movie which says maybe this might be a fun movie for the teen generation also.
b. Pathos – This trailer creates quite a few emotions. You trust the lead character because he is a teacher and a father, you have fear because there is danger involved, there is anxiety because you don’t know why all these events are happening or why and all these emotions are brought to the surface.
c. Logos – I struggle with the logicality of all of this. It’s a Sci-Fi Adventure movie and with that you have to give it a little license to branch out into areas that might be a stretch for reality.

5. Effective – I guess the effectiveness will come through in how well the movie does at the box office. For me, as someone who enjoys Sci-Fi Adventure and Action movies, I and my husband (probably my older children also) will go and see it because the trailer looks fun.